Shannon Lee Byrne       Writer, Strategist + Podcaster

Hi, I’m Shannon ✌️

I help brands, entrepreneurs, and artists connect with their audiences in a way that feels good to them through intentional copy, well-researched content, brand positioning, and marketing strategy. I also build freelance editorial teams.
Get in touch:

Some work ︎

Long-Form Music Business Writing

Editorial, Music, Tech

Well-researched, in-depth articles for Splice, DISCO, and TuneCore.

Articles have generated up to 30,000 clicks each. Topics include: sync licensing, music supervision, building a team, distribution, PR, A&R, and more.

Give ‘em a gander ︎


Website, Product + Email Copy

Positioning, Strategy

Succinct copy distilling complex products and services for web, email, paid ads, and sales collateral.

Clients have included, Splice,, CompCorrect, Supper Club, and various entrepreneurs.

Peep samples ︎


Be Aveda Institute Brand Positioning

Positioning, Strategy

Internal brand messaging  guide for a new branch of Aveda Institutes.

In collaboration with Bridge & Bloom, I developed and wrote copy for Be Aveda’s voice and tone, brand personality, mission and vision, key messaging, and style guide. 

See the deets︎


More long-form content

Editorial, Music, Tech

Comprehensive articles for Big Cartel, The Creative Independent, Trello, The Doe, and others.

Topics covered include: entrepreneurship, artists residencies, collaboration, productivity, team building, design, and marketing .

Read on ︎  


The Process Podcast

Podcasting, Production, Creativity

Host and producer of the interview series exploringthe process of survival as a creative.

80+ episodes with 45,000 listens ft. guests from a variety of backgrounds including: Beak>, Pile, A Place to Bury Strangers, Tina Essmaker, Meg Lewis, Michelle Cable, Thor Harris, George McCalman, and many more.

Have a listen︎