Shannon Lee Byrne       Writer, Strategist + Podcaster



Hi, I’m Shannon ✌️


I help brands, startups, small business owners, and artists connect with their audiences in a way that feels good to them through intentional copy, well-researched content, brand positioning, and marketing strategy. Get in touch: hi@shannonleebyrne.com


Some work ︎



Long-Form Music Business Writing


Editorial, Music, Tech

Well-researched, in-depth articles for Splice, DISCO, and TuneCore.


Articles have generated up to 30,000 clicks each. Topics include: sync licensing, music supervision, building a team, distribution, PR, A&R, and more.

Give ‘em a gander ︎

💻

Website, Product + Email Copy


Positioning, Strategy

Succinct copy distilling complex products and services for web, email, paid ads, and sales collateral.


Clients have included Shipup.co, Splice, Waldo.io, CompCorrect, Supper Club, and various entrepreneurs.

Peep samples ︎


🚀

Be Aveda Institute Brand Positioning


Positioning, Strategy

Internal brand messaging  guide for a new branch of Aveda Institutes.


In collaboration with Bridge & Bloom, I developed and wrote copy for Be Aveda’s voice and tone, brand personality, mission and vision, key messaging, and style guide. 

See the deets︎


👂

The Process Podcast


Podcasting, Production, Creativity

Host and producer of the interview series exploringthe process of survival as a creative.


80+ episodes with 45,000 listens ft. guests from a variety of backgrounds including: Beak>, Pile, A Place to Bury Strangers, Tina Essmaker, Meg Lewis, Michelle Cable, Thor Harris, George McCalman, and many more.

Have a listen︎ 


📝

More long-form content


Editorial, Music, Tech

Comprehensive articles for Big Cartel, Kickstarter, Trello, DISCO, and others.


Topics covered include: entrepreneurship, artists residencies, collaboration, productivity, team building, design, and marketing .

Read on ︎