Shannon Lee Byrne       Writer, Strategist + Podcaster

Hi, I’m Shannon ✌️

I help brands, startups, small business owners, and artists connect with their audiences in a way that feels good to them through intentional copy, well-researched content, brand positioning, and marketing strategy. Get in touch:

Some work ︎

Splice Long-Form Music Writing

Editorial, Music, Tech

Well-researched, in-depth articles on a variety of topics related to the business of music.

Articles have generated up to 30,000 clicks each. Topics include: sync licensing, music supervision, building a team, distribution, administration + more.

Give ‘em a gander ︎


The Process Podcast

Podcasting, Production, Creativity

Host + producer of the interview series exploringthe process of survival as a creative.

80+ episodes with 45,000 listens ft. guests from a variety of backgrounds including: Beak>, Pile, A Place to Bury Strangers, Tina Essmaker, Meg Lewis, Michelle Cable, Thor Harris, George McCalman + more.

Have a listen︎ 


Be Aveda Institute Brand Positioning

Positioning, Strategy

Internal brand messaging  guide for a new branch of Aveda Institutes.

In collaboration with Bridge & Bloom, I developed and wrote copy for voice + tone, brand personality, mission + vision, key messaging, style guide + more. 

See the deets︎


Website, Product + Email Copy

Positioning, Strategy

Succinct copy distilling complex products + services for web, email, paid ads + sales collateral.

Clients have included Splice,, CompCorrect, Supper Club, and various entrepreneurs.

Peep samples ︎


More long-form content

Editorial, Music, Tech

Comprehensive articles for Big Cartel, Kickstarter, Trello + more.

Topics covered include: entrepreneurship, artists residencies, collaboration, productivity, team building, design, marketing + more.

Read on ︎