Shannon Lee Byrne       Writer, Strategist + Podcaster


Website, Product + Email Copy

Positioning, Strategy

Succinct copy distilling complex products and services for web, email, paid ads, and sales collateral.

Clients have included, Splice,, CompCorrect, Supper Club, and various entrepreneurs.

Peep samples ︎


Be Aveda Institute Brand Positioning

Positioning, Strategy

Internal brand messaging  guide for a new branch of Aveda Institutes.

In collaboration with Bridge & Bloom, I developed and wrote copy for Be Aveda’s voice and tone, brand personality, mission and vision, key messaging, and style guide. 

See the deets︎