Shannon Lee Byrne       Writer, Strategist + Podcaster

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Be Aveda Institute Brand Positioning


Positioning, Strategy

Internal brand messaging  guide for a new branch of Aveda Institutes.


In collaboration with Bridge & Bloom, I developed and wrote copy for voice + tone, brand personality, mission + vision, key messaging, style guide + more. 

See the deets︎


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Website, Product + Email Copy


Positioning, Strategy

Succinct copy distilling complex products + services for web, email, paid ads + sales collateral.


Clients have included Splice, Waldo.io, CompCorrect, Supper Club, and various entrepreneurs.

Peep samples ︎