Writer, Strategist + Podcaster

🚀 Be Aveda Institute Brand Positioning


Internal brand guide messaging for a new branch of Aveda Institutes.

In collaboration with Bridge & Bloom, developed and wrote copy for voice + tone, brand personality, mission + vision, key messaging, style guide + more. 

→ See the deets.


💻 Website, Product + Email Copy

Succinct copy distilling complex products + services for web, email, paid ads + sales collateral.

Clients have included Splice, Waldo.io, CompCorrect, Supper Club, and various entrepreneurs.. 

→ Peep samples.


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