Shannon Lee Byrne       Writer, Strategist + Podcaster


Be Aveda Institute Brand Positioning

Positioning, Strategy

Internal brand messaging  guide for a new branch of Aveda Institutes.

In collaboration with Bridge & Bloom, I developed and wrote copy for voice + tone, brand personality, mission + vision, key messaging, style guide + more. 

See the deets︎


Website, Product + Email Copy

Positioning, Strategy

Succinct copy distilling complex products + services for web, email, paid ads + sales collateral.

Clients have included Splice,, CompCorrect, Supper Club, and various entrepreneurs.

Peep samples ︎