Shannon Lee Byrne       Writer, Strategist + Podcaster

💻 Website, Product + Email Copy

With a knack for simplifying complex topics through a refined approach, I'm often hired to write audience-centric copy for websites, landing pages, emails, product descriptions, in-app notifications, sales collateral—you name it.

Splice product pages, paid ads + email campaigns

Splice offers a sample library and rent-to-own program for digital music software such as synths. Both the products and programs are quite technical. Together, we’ve developed language that's accessible and actionable for any level of music-makers in the form of emails, landing pages, competitions, banner ads, paid social media ads, and blog posts.
Copy that converts for CompCorrect.

I worked with Bridge & Bloom to develop the concepts, information architecture, and copy for CompCorrect's website, sales brochure, and a powerpoint presentation for top leads. Workers' comp is an overly complex industry with a system historically designed to confuse people. We made sure to explain the CompCorrect solution in as clear of terms and imagery as possible. 
Compelling copy for a brain-based coach

Bridge & Bloom designed a new website for Elizabeth Markie that was simple, clear, and refined. I worked with them to develop copy that conveyed the complex work she does with neuroscience and intuitive therapy while communicating the value of her work in less than one minute.