Shannon Lee Byrne       Writer, Strategist + Podcaster

💻 Website, Product + Email Copy

With a knack for simplifying complex topics, I'm often hired to write audience-centric copy for websites, landing pages, paid ads, emails, product descriptions, in-app notifications, sales collateral—you name it.

Brand positioning and website copy for boutique music curation service & tech

I worked with the Movement team to write new and edit existing copy for their website as well as help them develop succinct messaging that stands out from their competition. I also edited and wrote case studies from scratch interviewing the founders and marketing teams of some of Europe’s most luxurious boutique hotels, cafes, and luxury fashion brands.

Messaging and copy refresh for iconic grocery store

I had the honor of refreshing the website copy and brand positioning for Rollin’ Oats Market, my favorite organic grocery store in my hometown of St. Petersburg, FL that’s been in business since the ‘90s. I was initially hired to edit copy that the brand provided, but as they got to knwo me, they trusted me to lead on the project and start anew. & Splice Sounds revamp

As a collaborative effort, the Splice brand team and I worked together to refresh the and landing pages to better reflect the product offering and refined brand voice and tone. The results are pages that communicate what the product offers much more clearly with the target audience in mind. Here are the past versions of the homepage and /sounds
Splice product pages, paid ads + email campaigns

Splice offers a sample library and rent-to-own program for digital music software such as synths. Both the products and programs are quite technical. Together, we’ve developed language that's accessible and actionable for any level of music-makers in the form of emails, landing pages, competitions, banner ads, paid social media ads, and blog posts.

I also worked on the copy for an online course in music making
Full website copy for digital marketing studio

I led crafting the copy for the full-service digital marketing studio, Damolade’s new website in collaboration with founder Danielle Devereux and other copy editors, 
Copyediting for English language

Paris-based hired me to edit the copy they drafted for their new website for English language and to make general copy recommendations. I edited several pages of copy (homepage and product pages) for consistency, grammer, and clarity with operations managers in mind.

Copy that converts for CompCorrect.

I worked with Bridge & Bloom to develop the concepts, information architecture, and copy for CompCorrect's website, sales brochure, and a powerpoint presentation for top leads. Workers' comp is an overly complex industry with a system historically designed to confuse people. We made sure to explain the CompCorrect solution in as clear of terms and imagery as possible. 

Compelling copy for a brain-based coach

Bridge & Bloom designed a new website for Elizabeth Markie that was simple, clear, and refined. I worked with them to develop copy that conveyed the complex work she does with neuroscience and intuitive therapy while communicating the value of her work in less than one minute.