Writer, Strategist + Podcaster

Splice Long-Form Music Writing

Well-researched, in-depth articles on a variety of topics related to the business of music.

Articles have generated up to 30,000 clicks each. Topics include: sync licensing, music supervision, building a team, distribution, administration + more.

→ Give ‘em a gander.

🚀 Be Aveda Institute Brand Positioning

Internal brand guide messaging for a new branch of Aveda Institutes.

In collaboration with Bridge & Bloom, developed and wrote copy for voice + tone, brand personality, mission + vision, key messaging, style guide + more. 

→ See the deets.

📝 More Long-form Content
Comprehensive articles for Big Cartel, Kickstarter, Trello + more.

Topics covered include: entrepreneurship, artists residencies, collaboration, productivity, team building, design, marketing + more.

→ Read on.

🎥 Splice Sounds Explainer Narrative

Worked with the marketing team to develop succinct + clear narrative for a paid ads video.
Explaining what software programs do can get complicated fast. We worked hard to show + tell how Splice Sounds can help an artist in 15, 30, and 60 seconds.

→ Watch it.

📇 Splice Brand Messaging Guide

A comprehensive guide outlining the brand’s voice, tone, product messaging + more.
This living document housed on Notion.so is a guide for the entire company describing how we talk about Splice and its products, the brand personality, voice + tone guidelines and principles, technical guidelines, and a tone by channel map with thorough explanations and examples for each.

→ Reach out to learn more.