Shannon Lee Byrne       Writer, Strategist + Podcaster


Be Aveda Institute Brand Positioning

Positioning, Strategy

Internal brand messaging  guide for a new branch of Aveda Institutes.

In collaboration with Bridge & Bloom, I developed and wrote copy for Be Aveda’s voice and tone, brand personality, mission and vision, key messaging, and style guide. 

See the deets︎


The Process Podcast

Podcasting, Production, Creativity

Host and producer of the interview series exploringthe process of survival as a creative.

80+ episodes with 45,000 listens ft. guests from a variety of backgrounds including: Beak>, Pile, A Place to Bury Strangers, Tina Essmaker, Meg Lewis, Michelle Cable, Thor Harris, George McCalman, and many more.

Have a listen︎