Shannon Lee Byrne       Writer, Strategist + Podcaster

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The Process Podcast


Podcasting, Production, Creativity

Host + producer of the interview series exploringthe process of survival as a creative.


80+ episodes with 45,000 listens ft. guests from a variety of backgrounds including: Beak>, Pile, A Place to Bury Strangers, Tina Essmaker, Meg Lewis, Michelle Cable, Thor Harris, George McCalman + more.

Have a listen︎ 

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Be Aveda Institute Brand Positioning


Positioning, Strategy

Internal brand messaging  guide for a new branch of Aveda Institutes.


In collaboration with Bridge & Bloom, I developed and wrote copy for voice + tone, brand personality, mission + vision, key messaging, style guide + more. 

See the deets︎