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Be Aveda Institute Brand Positioning
Positioning, Strategy
Internal brand messaging guide for a new branch of Aveda Institutes.
In collaboration with Bridge & Bloom, I developed and wrote copy for Be Aveda’s voice and tone, brand personality, mission and vision, key messaging, and style guide.
See the deets︎
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The Process Podcast
Podcasting, Production, Creativity
Host and producer of the interview series exploringthe process of survival as a creative.
80+ episodes with 45,000 listens ft. guests from a variety of backgrounds including: Beak>, Pile, A Place to Bury Strangers, Tina Essmaker, Meg Lewis, Michelle Cable, Thor Harris, George McCalman, and many more.
Have a listen︎