Shannon Lee Byrne       Writer, Strategist + Podcaster

Long-Form Music Business Writing

Editorial, Music, Tech

Well-researched, in-depth articles for Splice, DISCO, and TuneCore.

Articles have generated up to 30,000 clicks each. Topics include: sync licensing, music supervision, building a team, distribution, PR, A&R, and more.

Give ‘em a gander ︎


Be Aveda Institute Brand Positioning

Positioning, Strategy

Internal brand messaging  guide for a new branch of Aveda Institutes.

In collaboration with Bridge & Bloom, I developed and wrote copy for Be Aveda’s voice and tone, brand personality, mission and vision, key messaging, and style guide. 

See the deets︎


More long-form content

Editorial, Music, Tech

Comprehensive articles for Big Cartel, The Creative Independent, Trello, The Doe, and others.

Topics covered include: entrepreneurship, artists residencies, collaboration, productivity, team building, design, and marketing .

Read on ︎  


Splice Sounds Explainer Narrative

Editorial, Music, Tech

Worked with the marketing team to develop succinct and clear narrative for a paid ads video.

Explaining what software programs do can get complicated, fast. We worked diligently to show and tell how Splice Sounds can help an artist in 15, 30, and 60 seconds.

Watch it︎


Splice Brand Messaging Guide

Editorial, Music, Tech

A comprehensive guide outlining the brand’s voice, tone, product messaging, and more.

This living document housed on is a guide for the entire company describing how we talk about Splice and its products. It also outlines the brand personality, voice + tone  principles, technical guidelines, and a tone-by-channel map with explanations and examples for each.

Reach out to learn more ︎