Shannon Lee Byrne       Writer, Strategist + Podcaster


Splice Long-Form Music Writing


Editorial, Music, Tech

Well-researched, in-depth articles on a variety of topics related to the business of music.


Articles have generated up to 30,000 clicks each. Topics include: sync licensing, music supervision, building a team, distribution, administration + more.

Give ‘em a gander ︎

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Be Aveda Institute Brand Positioning


Positioning, Strategy

Internal brand messaging  guide for a new branch of Aveda Institutes.


In collaboration with Bridge & Bloom, I developed and wrote copy for voice + tone, brand personality, mission + vision, key messaging, style guide + more. 

See the deets︎



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More long-form content


Editorial, Music, Tech

Comprehensive articles for Big Cartel, Kickstarter, Trello + more.


Topics covered include: entrepreneurship, artists residencies, collaboration, productivity, team building, design, marketing + more.

Read on ︎  

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Splice Sounds Explainer Narrative


Editorial, Music, Tech

Worked with the marketing team to develop succinct + clear narrative for a paid ads video.


Explaining what software programs do can get complicated, fast. We worked diligently to show + tell how Splice Sounds can help an artist in 15, 30, and 60 seconds.

Watch it︎

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Splice Brand Messaging Guide


Editorial, Music, Tech

A comprehensive guide outlining the brand’s voice, tone, product messaging + more.


This living document housed on Notion.so is a guide for the entire company describing how we talk about Splice and its products. It also outlines the brand personality, voice + tone  principles, technical guidelines + a tone-by-channel map with explanations and examples for each.

Reach out to learn more ︎