Shannon Lee Byrne       Writer, Strategist + Podcaster


Splice Brand Messaging Guide

Editorial, Music, Tech

A comprehensive guide outlining the brand’s voice, tone, product messaging, and more.

This living document housed on is a guide for the entire company describing how we talk about Splice and its products. It also outlines the brand personality, voice + tone  principles, technical guidelines, and a tone-by-channel map with explanations and examples for each.

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