Shannon Lee Byrne

Shannon Lee Byrne https://shannonleebyrne.com Shannon Lee Byrne Wed, 16 Sep 2020 01:21:28 +0000 https://shannonleebyrne.com en Header https://shannonleebyrne.com/Header Mon, 30 Dec 2019 20:53:55 +0000 Shannon Lee Byrne https://shannonleebyrne.com/Header Hi, I’m Shannon ✌️I help brands, entrepreneurs, and artists connect with their audiences in a way that feels good to them through intentional copy, well-researched content, brand positioning, and marketing strategy. I also build freelance editorial teams. Get in touch: hi@shannonleebyrne.comSome work ︎ Index-Splice copy https://shannonleebyrne.com/Index-Splice-copy Wed, 16 Sep 2020 01:21:28 +0000 Shannon Lee Byrne https://shannonleebyrne.com/Index-Splice-copy ✍ <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/47beafbeb82424dc4f44a837bb615f8c3c69637751888e07058a71e9654a07c8/Publishing_101_BlogPost.png" data-mid="82811867" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/47beafbeb82424dc4f44a837bb615f8c3c69637751888e07058a71e9654a07c8/Publishing_101_BlogPost.png" /> <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/47beafbeb82424dc4f44a837bb615f8c3c69637751888e07058a71e9654a07c8/Publishing_101_BlogPost.png" data-mid="82811867" border="0" src="https://freight.cargo.site/w/1000/i/47beafbeb82424dc4f44a837bb615f8c3c69637751888e07058a71e9654a07c8/Publishing_101_BlogPost.png" /> <img width="1200" height="750" width_o="1200" height_o="750" data-src="https://freight.cargo.site/t/original/i/d3bcfa33b06c1acd715c629ab90b3225a8aa80b0307eeda60d3d7392ee472960/Finding_a_Publisher_BlogPost-1200x750.png" data-mid="82811868" border="0" src="https://freight.cargo.site/w/1000/i/d3bcfa33b06c1acd715c629ab90b3225a8aa80b0307eeda60d3d7392ee472960/Finding_a_Publisher_BlogPost-1200x750.png" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/98f4ee2bf14746e61803c02c52979a34b9d539e8349c5fc7890ab09ed273e9e4/splice-platform-analytics-george-Wylesol.png" data-mid="82811872" border="0" src="https://freight.cargo.site/w/1000/i/98f4ee2bf14746e61803c02c52979a34b9d539e8349c5fc7890ab09ed273e9e4/splice-platform-analytics-george-Wylesol.png" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6f2fcc8ce6d0cfd5145582ca1d6b81abb65d21fd4e4a2470e139ed1a7bdd2709/splice-organized.png" data-mid="82811871" border="0" src="https://freight.cargo.site/w/1000/i/6f2fcc8ce6d0cfd5145582ca1d6b81abb65d21fd4e4a2470e139ed1a7bdd2709/splice-organized.png" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e4785f21d7ef0d3715f6efc12aa12a4bfc943e44039ae9ef8f07011334d2ffef/splice-non-commercial-radio-jordan-moss.png" data-mid="82811870" border="0" src="https://freight.cargo.site/w/1000/i/e4785f21d7ef0d3715f6efc12aa12a4bfc943e44039ae9ef8f07011334d2ffef/splice-non-commercial-radio-jordan-moss.png" /> <img width="1536" height="960" width_o="1536" height_o="960" data-src="https://freight.cargo.site/t/original/i/3c72cb7f98b5bb45e5e99c8135b01f4a93bed1a6dd572940afa7b03276cf1239/splice-email-list.png" data-mid="82811869" border="0" src="https://freight.cargo.site/w/1000/i/3c72cb7f98b5bb45e5e99c8135b01f4a93bed1a6dd572940afa7b03276cf1239/splice-email-list.png" /> Long-Form Music Business Writing Editorial, Music, Tech Well-researched, in-depth articles for Splice, DISCO, and TuneCore. Articles have generated up to 30,000 clicks each. Topics include: sync licensing, music supervision, building a team, distribution, PR, A&R, and more. Give ‘em a gander ︎ Index-copywriting https://shannonleebyrne.com/Index-copywriting Tue, 14 Jan 2020 02:08:51 +0000 Shannon Lee Byrne https://shannonleebyrne.com/Index-copywriting 💻 <img width="2478" height="1108" width_o="2478" height_o="1108" data-src="https://freight.cargo.site/t/original/i/f6141e5f209ee5217666942f48dee8336b3c2c85ecd073883ead5b7d06dffcb2/Screen-Shot-2021-01-25-at-7.09.27-PM.png" data-mid="96453876" border="0" src="https://freight.cargo.site/w/1000/i/f6141e5f209ee5217666942f48dee8336b3c2c85ecd073883ead5b7d06dffcb2/Screen-Shot-2021-01-25-at-7.09.27-PM.png" /> <img width="2502" height="1078" width_o="2502" height_o="1078" data-src="https://freight.cargo.site/t/original/i/d8b6b77655bd6f04b474cadbec3d4d4e1f4303a1e2aef980c064680f259d4e2f/Screen-Shot-2021-01-25-at-7.11.17-PM.png" data-mid="96453874" border="0" src="https://freight.cargo.site/w/1000/i/d8b6b77655bd6f04b474cadbec3d4d4e1f4303a1e2aef980c064680f259d4e2f/Screen-Shot-2021-01-25-at-7.11.17-PM.png" /> <img width="1984" height="882" width_o="1984" height_o="882" data-src="https://freight.cargo.site/t/original/i/f6f98f7c092dbe19c103388b8c970a1add60c2f5e03739dd6d5ae8e559085b79/Screen-Shot-2021-01-25-at-7.15.26-PM.png" data-mid="96454034" border="0" src="https://freight.cargo.site/w/1000/i/f6f98f7c092dbe19c103388b8c970a1add60c2f5e03739dd6d5ae8e559085b79/Screen-Shot-2021-01-25-at-7.15.26-PM.png" /> <img width="2296" height="1222" width_o="2296" height_o="1222" data-src="https://freight.cargo.site/t/original/i/5c1f7c2f1b37e376cff9ccf6cef97da77a24e0a155bd7bb22035b94321980f27/Screenshot-2020-01-15-20.18.32.png" data-mid="96454005" border="0" src="https://freight.cargo.site/w/1000/i/5c1f7c2f1b37e376cff9ccf6cef97da77a24e0a155bd7bb22035b94321980f27/Screenshot-2020-01-15-20.18.32.png" /> <img width="1708" height="926" width_o="1708" height_o="926" data-src="https://freight.cargo.site/t/original/i/518a73cd91f7fc2ebb0c7ec2541c6b181abc18be6cbaab188823902b67251247/Screenshot-2020-01-15-20.13.57.png" data-mid="96453934" border="0" src="https://freight.cargo.site/w/1000/i/518a73cd91f7fc2ebb0c7ec2541c6b181abc18be6cbaab188823902b67251247/Screenshot-2020-01-15-20.13.57.png" /> <img width="2514" height="1218" width_o="2514" height_o="1218" data-src="https://freight.cargo.site/t/original/i/4b070e83b149884b2b67ab4023b7d6c8cead206a3e2a096580c227d5075b8776/Screenshot-2020-01-13-21.20.19.png" data-mid="96453881" border="0" src="https://freight.cargo.site/w/1000/i/4b070e83b149884b2b67ab4023b7d6c8cead206a3e2a096580c227d5075b8776/Screenshot-2020-01-13-21.20.19.png" /> Website, Product + Email Copy Positioning, Strategy Succinct copy distilling complex products and services for web, email, paid ads, and sales collateral. Clients have included Shipup.co, Splice, Waldo.io, CompCorrect, Supper Club, and various entrepreneurs.Peep samples ︎ Index-Aveda https://shannonleebyrne.com/Index-Aveda Mon, 30 Dec 2019 21:41:20 +0000 Shannon Lee Byrne https://shannonleebyrne.com/Index-Aveda 🚀 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d2bf86e263c3391c6a213514cb464079deb1c9d07437307e1c082ccbc789f76f/GettyImages-1151871348-1.jpg" data-mid="57448795" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d2bf86e263c3391c6a213514cb464079deb1c9d07437307e1c082ccbc789f76f/GettyImages-1151871348-1.jpg" /> Be Aveda Institute Brand Positioning Positioning, Strategy Internal brand messaging  guide for a new branch of Aveda Institutes. In collaboration with Bridge & Bloom, I developed and wrote copy for Be Aveda’s voice and tone, brand personality, mission and vision, key messaging, and style guide. See the deets︎ Index-Big-Cartel https://shannonleebyrne.com/Index-Big-Cartel Mon, 30 Dec 2019 22:38:21 +0000 Shannon Lee Byrne https://shannonleebyrne.com/Index-Big-Cartel 📝 <img width="3507" height="1345" width_o="3507" height_o="1345" data-src="https://freight.cargo.site/t/original/i/e880594c5b413fbe350634e73e857714b8051492f9b110ecc550e993ad2f6a87/guide-how-to-join-forces-with-a-creative-collaborator-main.png" data-mid="58634702" border="0" src="https://freight.cargo.site/w/1000/i/e880594c5b413fbe350634e73e857714b8051492f9b110ecc550e993ad2f6a87/guide-how-to-join-forces-with-a-creative-collaborator-main.png" /> More long-form content Editorial, Music, Tech Comprehensive articles for Big Cartel, The Creative Independent, Trello, The Doe, and others. Topics covered include: entrepreneurship, artists residencies, collaboration, productivity, team building, design, and marketing . Read on ︎   Index-The-Process https://shannonleebyrne.com/Index-The-Process Mon, 30 Dec 2019 21:44:51 +0000 Shannon Lee Byrne https://shannonleebyrne.com/Index-The-Process 👂 <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/56272520592fa9ad6f1cfbd9bca0839bb4fb09a9404e3711aacb25418e286539/shannon-3.jpg" data-mid="57449242" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/56272520592fa9ad6f1cfbd9bca0839bb4fb09a9404e3711aacb25418e286539/shannon-3.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/a11f87dc9da367d0717d8a69e4f374eebd5737351a18bfc755fc0f5d66858aba/shannon-1.jpg" data-mid="57449240" border="0" src="https://freight.cargo.site/w/1000/i/a11f87dc9da367d0717d8a69e4f374eebd5737351a18bfc755fc0f5d66858aba/shannon-1.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/c767016cedc2aa78c58acc3d6271d51134023e37d31dfb56dafa7a36c2619545/shannon-2.jpg" data-mid="57449241" border="0" src="https://freight.cargo.site/w/1000/i/c767016cedc2aa78c58acc3d6271d51134023e37d31dfb56dafa7a36c2619545/shannon-2.jpg" /> The Process Podcast Podcasting, Production, Creativity Host and producer of the interview series exploringthe process of survival as a creative. 80+ episodes with 45,000 listens ft. guests from a variety of backgrounds including: Beak>, Pile, A Place to Bury Strangers, Tina Essmaker, Meg Lewis, Michelle Cable, Thor Harris, George McCalman, and many more. Have a listen︎  Splice-Sounds-Narrative https://shannonleebyrne.com/Splice-Sounds-Narrative Tue, 14 Jan 2020 02:15:42 +0000 Shannon Lee Byrne https://shannonleebyrne.com/Splice-Sounds-Narrative 🎥 <img width="2108" height="1190" width_o="2108" height_o="1190" data-src="https://freight.cargo.site/t/original/i/4ed78facf542884952fd8a6d4388566836acf5e0efa41a8577ca7443dc16b03f/Screen-Shot-2020-01-22-at-7.26.02-PM.png" data-mid="59237468" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4ed78facf542884952fd8a6d4388566836acf5e0efa41a8577ca7443dc16b03f/Screen-Shot-2020-01-22-at-7.26.02-PM.png" /> Splice Sounds Explainer Narrative Editorial, Music, Tech Worked with the marketing team to develop succinct and clear narrative for a paid ads video. Explaining what software programs do can get complicated, fast. We worked diligently to show and tell how Splice Sounds can help an artist in 15, 30, and 60 seconds. Watch it︎ Splice-Brand-Messaging-Guide https://shannonleebyrne.com/Splice-Brand-Messaging-Guide Thu, 23 Jan 2020 01:01:24 +0000 Shannon Lee Byrne https://shannonleebyrne.com/Splice-Brand-Messaging-Guide 📇 <img width="1644" height="662" width_o="1644" height_o="662" data-src="https://freight.cargo.site/t/original/i/f9d748c14c8b38945b99a335516dc7fe64c02bc5b23ab60416fc0cc7ba21b4a6/Screen-Shot-2020-01-22-at-8.00.04-PM.png" data-mid="59239295" border="0" src="https://freight.cargo.site/w/1000/i/f9d748c14c8b38945b99a335516dc7fe64c02bc5b23ab60416fc0cc7ba21b4a6/Screen-Shot-2020-01-22-at-8.00.04-PM.png" /> Splice Brand Messaging Guide Editorial, Music, Tech A comprehensive guide outlining the brand’s voice, tone, product messaging, and more. This living document housed on Notion.so is a guide for the entire company describing how we talk about Splice and its products. It also outlines the brand personality, voice + tone  principles, technical guidelines, and a tone-by-channel map with explanations and examples for each. Reach out to learn more ︎